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With the growing severity of data protection regulations scandals concerning data also grew louder that contributes to making people more conscious when handling own data, thus improving data protection consciousness.

Earlier numerous media reported that a political analyst company, Cambridge Analytica attempted to influence voters during the U. S. presidential election and the Brexit campaign by processing almost 90 million Facebook users’ data.

In our earlier blogs we summarised what advantages the EU’s data protection reform can bring and what new opportunities will result from the regulation. A company developing a meditation application saw a very particular opportunity in GDPR.

Different people, different views. One thing is, however, common: many view the data protection regulation that is applicable since 25 May as a sort of data protection reform. It is a different issue, that at least the same number of people think it is an unnecessary burden.

Many company executives were relieved to hear that GDPR is about protection of personal data, saying that they are not affected since they do not process any personal data. They would have felt differently if they knew how personal data is defined in the Regulation.

Anyone who has not heard yet about GDPR, must have at least once met it during the masses of e-mails over the last days. Those who have already heard about it and were calm to encounter the date of entry into force must have prepared their data processing register, except when they were released by the Regulation from the obligation because they have less then 250 employees.